The client owns an online secondhand shop, Thriftedelic, carrying funky, vintage, hippie, colorful, and psychedelic clothing. As a new business owner, the client wanted well-designed branding in order to be taken more seriously.

She wasn't sure exactly what wanted, but bright colors and a mushroom theme or character were important. The designs would mostly be used on social media and viewed on screens, so a detailed, illustrative logo was requested and a unique and personal piece of art was delivered. Because the client owns a clothing shop, the logo was created in a way that would stand out on apparel. Keeping with the style of clothes the client carries, a 1970s concert tee-inspired style was adopted.