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TABASCO® brand hot sauce is by far my favorite condiment, so I was inspired to make an attempt at rebranding their entire line. This project was not commissioned or sponsored.
The current branding, which has remained unchanged since the company began, uses pure white labels and bright greens and reds. These bright colors have gone out of style in favor of more muted, earthy tones.
Bottles of the Original Pepper Sauce can usually be found on tables in diners and amongst the condiments offered at Mexican restaurants. Many of these places are going for more upscale vibes with paper-feel labels and designs. I chose colors that go with that theme, as well as simple pepper imagery.
Each sauce in the line is branded with the same label in different colors for a cohesive and recognizable brand.
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The hot sauce that started it all. Beloved all over the world and sold in over 195 countries and territories. Endlessly versatile. Enliven the flavor of every meal with our spicy, flavorful original hot pepper sauce!
A back label for use across the line of sauces featuring the manufacturing location, peppers, and a line informing the consumer to shake the bottle, sprinkle the sauce, and savor the flavor.
Mild but bold jalapeno flavor adds a signature zest to a variety of dishes and recipes. Enjoy the taste of bright, crisp jalapeños in every bite. Add to salads, tacos, and any other occasion that calls for a dash of jalapeño flavor. Pairs perfectly with dips and Mexican cuisine!
Rich, full-bodied and the perfect balance of smoke and heat. Made from vine-ripened red jalapeño peppers that are slow-smoked to perfection over a smoldering pecan wood fire, this robust pepper sauce is just right for marinating or grilling meats and adds an unexpected smoky flavor to cocktails, dips and sweets.
A mild, zesty blend of three peppers—smooth cayenne, oak-aged pepper mash, and mellow red jalapeño, all infused with savory garlic. Enhance the flavor of chicken wings, steak, pasta, and burgers., or add a few dashes to your marinara!
A mild, sweet, rich sauce with more than a hint of heat. made for dipping, ideal for slathering, drizzling and dabbing onto grilled meats, fish, fried foods, and noodles. Winner of PEOPLE's Food Awards 2022 - Best Dipping Sauce!
Thick and tangy, made from high-quality cayenne peppers and garlic. Our buffalo sauce is great for chicken wings or on sandwiches, burgers, and more! Mix with butter for a wing sauce that’s great for any tailgate.
Our hottest hot sauce yet, up to 10x hotter than TABASCO® Original! Made in small batches out of Avery Island, Louisiana. A mix of blazing-hot scorpion peppers, guava, and pineapple blended with a splash of TABASCO® Original Red . This untamed heat is not for the faint of heart!
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Thick, rich, bold, and perfect for any meal. Sweet and savory notes of red jalapeño peppers with a smooth garlic finish in every bite. Drizzle on any main dish or side, or mix with melted butter for a delicious glaze.
A heat level that’s not for amateurs! Made from a blend of peppers, papaya, mango and spices, this Jamaican-style sauce adds Caribbean flair. Add some “sweet-heat” to any dish or kick up your condiments by adding it to ketchup or mustard.
View a variety of my work in print and digital mediums. From logo design and branding to web design or merch design, I have a variety of experience and I love taking on exciting projects in any medium!
I am hard of hearing, so written communication is always best. Please send me an email to get in contact!
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